Leading insurance company AXA has cut its rates across its life protection range to keep up with an increasingly price-driven market. 

The biggest drop is for its Guaranteed Level Life Cover, with an average reduction of 6% across all products.

Other covers affected include Decreasing Life Cover and Earlier Critical Illness Cover.

Director of protection marketing at AXA, Iain Mallon, says: ‘As part of our continuous review of our pricing we have brought down the cost of these covers to make sure we remain one of the most competitively priced protection insurers.’