Bright Grey will double the maximum amount of critical illness cover it offers to £1 million as part of a drive to beef up its personal protection business. 

The arm of Royal London Group is investing in its back office to speed up applications with a new team of experienced underwriters dedicated to large cases starting on 28 July. 

Bright Grey will raise the maximum amount of life cover consumers can claim to £5 million from £2 million. Consumers will be given an extra 30 days to return completed application forms as Bright Grey relaxes its deadline to 60 days. 

‘This year our focus has been on improvements to the customer experience of our application and underwriting proposition,’ said Roger Edwards (pictured), Bright Grey’s product director. ‘These enhancements reflect and build upon market trends, such as the requirement for higher levels of cover from individuals as well as businesses.’ 

Bright Grey has also tweaked its online application system to give advisers and clients more time to check details in an effort to cut non-disclosure.